Branding Insights and Resources Snow on the Roof/Fire in the Furnace – Burger King Advertises Against Agism In Eastern cultures, older adults are more valued and well-treated than in Western cultures. Easterners…Bill HarperApril 23, 2024
Branding Insights and Resources Behold the Shape-shifters: When Brands Overextend If you were a fan of the TV series Star Trek: Deep Space Nine, you…Bill HarperApril 12, 2024
Branding Insights and Resources Budweiser, Who Are You? – When Big Brands Get Caught in The Cultural Crossfire Last month saw the release of a revealing new documentary about comedian Steve Martin. Steve…Bill HarperApril 8, 2024
Branding Insights and Resources Brand Values – When Advertising Finds a Higher Purpose There’s a debate that’s been going on since the fifth century BCE when Aeschylus wrote…Bill HarperMarch 29, 2024
Branding Insights and Resources Lead and They Will Follow – What Marketers Can Learn From Tik Tok The etymology of the word “fascination” is in itself fascinating. As it turns out, the…Bill HarperMarch 22, 2024
Branding Insights and Resources A Taste for the Ridiculous – How Far Will New Product Development Go? If you happened to tune in to Food Network’s Chopped, Episode 13 of Season 54,…Bill HarperMarch 15, 2024
Branding Insights and Resources More on Story: How Pepsi Put Its Message in a Bottle The year was 1995. The average house price in the U.S. was under $68,000, tuition…Bill HarperMarch 7, 2024
Branding Insights and Resources Volkswagen in America: The Story Goes On Okay, sue me, but I’m still a little wrapped up in those last Super Bowl…Bill HarperFebruary 27, 2024
Branding Insights and Resources Borrowed Interest So, let's talk Borrowed Interest in advertising. If you’re into celebrity gazing, you were probably…Bill HarperFebruary 20, 2024
Brand Coaching InsightsBranding Insights and Resources Probably the most important blog you’ll read all year… Planning for Q1 24, I took a break to read a linked in post that…Bill HarperJanuary 12, 2024