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Negative Advertising: Brands In Attack Mode
Most often, advertisers put a positive foot forward. They spend their marketing dollars extolling the positive attributes of their brands
Most often, advertisers put a positive foot forward. They spend their marketing dollars extolling the positive attributes of their brands
“We choose to go to the moon.” On September 12, 1962, President John F. Kennedy spoke six words that gave
On Union Square in the bustling metropolis of Manhattan, there’s an escalator that takes you up from the subway platform
Among the more than 2.16 million species in the animal kingdom (statistic courtesy of Kane Rosario at World Animal Foundation),
In 1974, the U.S. Food and Drug Administration approved for consumer use a substance that many thought would be a
In Eastern cultures, older adults are more valued and well-treated than in Western cultures. Easterners have those values thanks to
If you were a fan of the TV series Star Trek: Deep Space Nine, you might be familiar with the
Last month saw the release of a revealing new documentary about comedian Steve Martin. Steve Martin: A Documentary in 2
There’s a debate that’s been going on since the fifth century BCE when Aeschylus wrote the first Greek drama. That
The etymology of the word “fascination” is in itself fascinating. As it turns out, the word was first used in
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