Having trouble getting customers? 

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Here’s the truth most businesses don’t want to hear: Your product isn’t the problem. You are.

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You are making it too difficult for people to buy from you.

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Why? Because you look and sound like everyone else. Your brand doesn't stand out, your messaging misses the mark and customers have to jump through way too many hoops to actually buy from you.

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But we can fix that! In this episode, I'll show you exactly how to position your brand, create messaging that actually works, and design offers so compelling that they practically sell themselves. 

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It's time to finally make your brand the obvious choice for customers!

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Tune in.

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Key Takeaways:

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• 00:00 Intro
• 00:24 You look and sound like everyone else
• 01:30 Descriptive marketing is useless 
• 02:15 Selling vs. connecting 
• 03:35 The winning formula 
• 07:10 Recap

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The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

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Don’t forget to follow so you never miss an episode!