GOAL: Help a high-end apartment portfolio in Mexico City find its tribe. 

In a metro area of 25 million, Urbanista Apartments didn’t need to appeal to the masses — they needed to make a strong case to a small slice. Research uncovered a ripe target of young professionals focused on advancement, and our on-site visit revealed how the Urbanista amenities and communities gave occupants a leg up on life. So we developed a platform inviting applicants to move in and move up.