Goal: Create a brand platform that gives boaters a compelling reason to choose Shurhold for their boat care. 

Let’s face it. Nobody buys a boat to fade into the background. Qualitative research revealed how boat owners have a ton of pride and ego wrapped up in their boats’ appearance. So instead of tiptoeing around this insight, we leaned into it. By owning the feeling of “Show Boating” in a shipshape vessel, Shurhold can be synonymous with the compliments, head-turns, double-takes, and back-pats that make boat ownership so rewarding.