GOAL: Solidify Lumē’s position as the leading solution for whole-body odor prevention.

Lumē is the original head-to-toe odor control solution, but now Big Deodorant has entered the chat. No BO. No BS.™ differentiates Lumē’s BO-blocking approach from competitors’ cover-up attempts — proving that REAL odor control plays offense, not defense. We created BO to personify unwanted body odor and show women that the only way to cut BO out of your life is to cut him off completely.