GOAL: Create a coffee brand that helps people fight for their American dream. 

A trio of seasoned businessmen wanted to start a coffee company, but they weren’t sure where to start. After we heard their success stories as second-gen immigrants who worked their asses off, we embraced their relentless spirit as the brand’s foundation. Haymaker Coffee embodies a never-say-die, underdog mentality. It’s hardworking coffee that fuels the hardest-working people to make hay and chase their dreams.